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Evangelical Johannes Foundation of Berlin |
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Raising awareness of the Johannes Foundation as a leading name in social services in the Berlin/ Brandenburg region. |
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February to December 2006 |
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kakoii came up with the idea of using a charming neighborly kiss that goes from person to person in this campaign. With the support of the renowned photographers Sebastian Hänel and Alexandra Kinga-Fekete we created 3 main motives, which together comprise a sequential order, but can also stand on their own.
Star hair designer Udo Walz took over the campaign sponsorship and surprised a 103 year-old resident of the Johaness Foundation with one such kiss - a kiss that will accompany the Berlin public for all of 2006. |
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3000 big posters in the Berlin/ Brandenburg region. 30.000 Postcards distributed throughout Berlin. |
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Newspaper ads in Berlin/Brandenburg |
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Other measures - TV and cinema ads, giant posters - are planned for use before the end of the campaign at year´s end. |
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Thundering applause, not only at the press conference at the campaing opening and from campaign sponsor Udo Walz, but also from the press and the public. |
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