Shakespeare himself would have enjoyed this unusual production of the revue "hexen = Witches" in the Friedrichstadtpalast Berlin as well as the corporate design, which kakoii Berlin developed for promoting the show.
Development of a Corporate Design/Logo for the musical „Witches“ as a starting point for all communications activity in the promotion of the production.
May to December 2005
kakoii devised a logo concept for the show which took up the theme contextually, typographically and fully in the style of Friedrichpalast revues. With this integrated idea, the revue obtained a powerful and emotional figure, which, as the central campaign idea, was implemented in various other advertising forms.
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Varied advertising forms, including Citylights and giant posters; these were deployed on the basis of the "witches" CD all over Berlin.
Enthusiastic applause not only for the production, but also for the witches-design. The Friedrichstadtpalast celebrated sold out shows.
