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Ic! Berlin Brillen |
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After many successful years, ic!-berlin assigned an outside agency for the first time with the formulation of a communication concept. This was done with the intention of matching the raised expectations facing an internationaly active premium fashion brand.. |
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October 2003 to June 2004 |
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kakoii turned the firm´s name into a communication theme, thereby opening for ic! target groups new insights into the brand and the capital. Under the motto "I See Berlin by …" the fashion company will provide glimpses from/of the capital city from various modes of transportation. |
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B2B and B2C marketing means like catalogues, post cards, ads, trade fair presence as well as a "Lookbook" |
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Logo development for the chinese market |
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ic! presented itself brilliantly at the most important B2B trade fair in Paris with the new motto and shined with extensive positive feedback from the industry, from clients und achieved growing sales. |
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