For the worldwide leader in music software production, kakoii developed product specific print campaigns for REAKTOR, KONTAKT, GUITAR RIG and B4 - which helped to position the products in market leading positions.
The launch of the new software versions for the REAKTOR, KONTAKT, GUITAR RIG and B4 were to be accompanied by a worldwide print marketing campaing.
January 2005 to May 2006
The spot featured tragic accidents which killed musicians on stage. This showed in a comical way what can happen when one still uses traditional - and life threatening - stage equiptment instead of software from Native Instruments.
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Ads in trade magazines in Germany, the US, the UK and Japan.
Superior products with consistent and creative communication - result: applause from industry and customers.
