For the worldwide leader in music software production, kakoii Berlin developed the first spot in the client firms´ history. On top of that, it killed some guitarist on stage.
GUITAR RIG is a complete solution for perfect electric guitar sound. As a combined software and hardware package, it offers world-class simulation of classic and modern amplifiers, loud speakers, microphones, and other effects. With the push of a button you can create any guitar set-up on the computer – and all this without the typical and expensive guitar equipment. All it takes is an electric guitar and a laptop.
August 2005 to May 2006
The spot featured tragic accidents which killed musicians on stage. This showed in a comical way what can happen when one still uses traditional - and life threatening - stage equiptment instead of software from Native Instruments.
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Internet virals were seeded starting December 2004 on blogs and forums as well as cooperation with trade magazines.
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TV-Spot aired starting in January 2005 on MTV.
Viral Marketing "at its best“ with excellent results both qualitatively and quantitatively: an enormous image boost for the products and the mother company.
