To make NINA publicly known – the first nationally available central phone number for information and help on the subject of sexual abuse.
January 2005 - Ongoing
The TV-ads conceptualized by kakoii Berlin promote the prevention project in an insightful and surprising manner. kakoii managed to get the director and oscar prize winner Florian Gallenberger on board. He not only directed the spot, but became involved as a project sponsor for NINA.
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Two TV-Spots as well as a Reminder-Spot, aired starting January 2005 on N-TV, RTL, Kabel and VIVA
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500 Cinema copies for national deployment
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Electronic Press Kit (EPK) for PR deployment
Almost 1300 calls reached NINA in the short period of time from January till August 2005. The calls came from help-seeking mothers, vaters and others responsible for boys and girls. Thanks to the launch campaing, NINA acquired many more supporters.
