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Shiseido Cosmetics, Tokyo |
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FSP is the new product line from Shiseido, with which the brand targets a young, wellness-oriented audience in the US and Asia. kakoii Tokyo was commissioned for the product launch in early 2006. The goal of this effort is to develop a brand design and a packaging design that will clearly communicate to the target group the specific product qualities. |
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February to December 2005 |
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A simple, yet classic design, which communicates the product positioning clearly, while at the same time visually weaving itself into the larger family of the Shiseido brand. |
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Packaging of the entire product range |
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Excellent sales numbers upon market entry as well as positive feedback from industry circles. |
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