Read and recommended by kakoii

Carola Verschoor: Change Ahead. How research and design are transforming business strategy. Jonathon Porritt: The World we made. Alex McKay’s story from 2050. Marshall B. Rosenberg: Nonviolent Communication: A Language of Life. Eckhart Tolle: The Power of Now. Jarred Diamond: Guns, Germs, and Steel: The Fates of Human Societies. Alexander Osterwalder: Value Proposition Design: How to Create Products and Services Customers […]

Join our worldwide art project

kakoii Trendscouting Papier 2015/2016

Dear friends. We are a German / Japanese design company and want to invite you to join our art project which is based on our inspirational trips all over the world. The purpose is to give and share inspiration, thoughts and good will from all over the world. No money involved. We already have people from […]

kakoii Trendscouting Papier 2015/2016Dear friends. We are a German / Japanese design company and want to invite you to join our art project which is based on our inspirational trips all over the world. The purpose is to give and share inspiration, thoughts and good will from all over the world. No money involved.

We already have people from over 50 taking part. And it would be great to have you on board as well.

This is how it works:

  1. Write us who you are, where you are and what makes your home town and country special for you.
  2. We will send you a cool present for free. It is something we designed. You’ll love it, promise!
  3. After you receive it – please send us a picture of what you did with our present.
  4. All pictures will be shown in an online and an offline exhibition in Berlin.
  5. And if you’re lucky you will be the local curator of our next art project. We might even visit you 😉

So go ahead. Send an email to: artproject(Replace this parenthesis with the @ sign)kakoii.com

Don’t forget to give us your postal address. We’ll send you a real non-digital present by old-fashioned airmail.

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Dulux digital paint swatch – interactive video

Dulux’s latest campaign is a digital upgrade of the paint swatch, brought to life in a cinematic telling of a dystopian future devoid of colour. Shoppable videos help to drive consumers direct to purchase It is an innovative way to browse shades of colour The paint manufacturer has brought the tired process of choosing between thousands of […]

Dulux’s latest campaign is a digital upgrade of the paint swatch, brought to life in a cinematic telling of a dystopian future devoid of colour.

  • Shoppable videos help to drive consumers direct to purchase
  • It is an innovative way to browse shades of colour

The paint manufacturer has brought the tired process of choosing between thousands of colour hues to life in a shoppable video that builds on the 2014 Colour Prohibition campaign. The video draws on The Polarity Paradox, visualising the states of extreme spending and the frugality of post-recession consumerism. In the film, inspired by 2002 sci-fi epic Equilibrium, people denied colour stage an underground coup and viewers can select colours they like as they journey into the rebels’ camp. By selecting a colour they are taken to a small display with curated Pinterest boards and a link to the Dulux online store. Great work and a good example how brave brands are combining Faction Marketing with Shoppable Videos to create irrepressible content that reduces the time it takes from inspiration to purchase.

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The immortal Brand – the Age of the long Near

Check out this great video of the great guys at the Future Laboratory in London. It’s about The Immortal Brand: The Age of the Long Near. The Google-funded Long Now Foundation looks at possible futures over the next 10,000 years, Evernote calls itself ‘the 100-year start-up’, and Toyota recently announced its vision for a hydrogen […]

Check out this great video of the great guys at the Future Laboratory in London. It’s about The Immortal Brand: The Age of the Long Near. The Google-funded Long Now Foundation looks at possible futures over the next 10,000 years, Evernote calls itself ‘the 100-year start-up’, and Toyota recently announced its vision for a hydrogen future, a plan that could take 30–40 years to come to fruition.

For brands to survive today they have to think in terms of centuries, not just five-year plans. To be an Immortal Brand, you need to embrace 100-year Thinking, Altruvation and play the Patience Game to ensure you will be around for the long haul. Welcome to the Age of the long Near.

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Trend scouting in China

Trendscouting in China

We are back from our trend scouting tour. China is a great inspirational place that no marketing- or design professional should miss.

Trendscouting in ChinaWe are back from our trend scouting tour. China is a great inspirational place that no marketing- or design professional should miss.

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