China, Sudan, Pakistan, Vanuatu: Our New Year’s trend scouting art project goes on a worldwide tour

We started this project two years ago. Our trend scouting journeys for many of our clients, did not only lead to design strategies for international brand relaunches, but also to an exclusive series of artistic papers:
A visual interpretation and inspiration of cultural and visual influences from more than 13 countries that we visited.

This year, we are going one step further. We asked designers and design aesthetes around the world to tell us which countries and cities we should travel to next – and to name us good reasons for doing so.

Up to this point we have reached more than one million interested people from around the world and heard exciting news from Ulan-Bator, Kathmandu, Shanghai, Budapest, Burundi and many more.

This year’s papers are already on their way there and we are sure to find many partners, with whose inspiration we can develop the next series. We also hope to visit many of them in person and are already excited to see where the next year will lead us…

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We’re not a creative agency. The work we produce may
be easy on the eye, but it’s never about just being creative.
Our strength is in understanding; understanding your brief,
your business and your target market.

Creativity is simply a by-product of producing work that’s
fit for purpose. The bottom line is we’re in the selling business
and we never forget it. That’s what you pay us for.
(We’ll throw in the creativity for free.)

(seen on the Colt Website)

Those who are interested in coatings and coating producers, will find us at the BASF event “Let’s talk paint”, from the 6th until the 7th of November. Under the title: Context Shift: Why paint brands will have to sell feelings instead of coatings if they want to be successful in the future, the founders of kakoii, Thekla Heineke and Stefan Mannes, will present marketing trends and solutions for the international coatings industry.

Unusual yet very successful packaging design ideas for an alcoholic spirit

The packaging of every product is essential, an uncovered product is something no one will ever go for, and therefore without the focus towards the packaging of a product, the product is termed to be an incomplete one. However, since the presence of the packaging is essential, you can never deny the packaging design of your product as well, ninety percent of the people get attracted towards your product just because of your packaging and ignoring this factor may lead to a huge loss. This is why it is key for your success to have really great packaging design ideas.

However, when it comes to designing the packaging of any product a few trends that currently prevail in the markets must be followed.

Packaging design Ideas are key for your success

Outlay of Packages

Since these days people consider the products just because of packaging design you must consider the appropriate selection of packaging for your products. The packaging designs must be attractive enough that the customer can’t simply resist purchasing your products. In case if your packaging design is entirely colorless and dull people despite of needing your product may simply never keep an eye over it for a second.

Packaging Speaks for the Products

The packaging you are applying on your products is the mirror image of your product, you must highlight the purpose of using your products in the packaging right away. If your product is used for the purpose of losing weight you may add some weighing scales, measuring tapes and a slim body in your packaging design. By way of this, you are creating an irresistible feel in the hearts of people to get attracted towards your product and purchase it.

Follow the Green Consumerism League

A number of people these days prefer purchasing the products these days the packaging of which is associated with the thought of being environmentally safe. However, in this case you must focus on the fact that the packaging used by you is environment friendly and at the same time the packaging must also speak for this fact itself. It leads to a better impression on the minds of the people and your sales may increase drastically.

good packaging design is Easy to Open Up

When someone is buying your product for the first time, the excitement found in the minds of the people regarding using your products is also present right there. However, the products must be easy to open and for this reason you must eliminate all the hassles associated with the packaging designs, help your customers to use the products as soon as possible without delaying the opening up of your products.

If you want to know more about great packaging design ideas – don’t hesitate to contact us.

Packaging agency kakoii Berlin/Tokyo is an award-winning brand design firm with a diverse portfolio of clients from around the world. Our multi-disciplinary team has been changing minds, touching hearts and moving marketings for over 10 years.