Packaging design plays a key role in conveying a product’s assists, defining brand identity and consolidating relationships with consumers. It continues to evolve and push boundaries in terms of functionality, multisensory appeal and creative design, keeping any business that strives to stay current and relevant on its toes. This is why it is so important to have a constant and close eye on packaging design trends.

Here are 5 major packaging design trends to look out for this year

1. Simplicity

The recent upsurge of social media has dictated a more personal and consumer-centric approach to branding which has led to the departure of the traditional corporate and staid outlook on packaging designs, to more simple, friendly and even classical expressions. Packaging designs now involve the extensive use of sketchy elements, handwritten or hand drawn typography, and the adaptation of natural color palettes on product packaging, all of which imbue authenticity, trust, and an irrefutable human connection.

2. Multifaceted packagings

To enhance consumer experience and infuse brand loyalty, designers are now crafting packaging that goes beyond the basic purpose of a product by making them useful even after consumption. For instance, a stylish and wooden wine package can be utilized as a wine rack after use, etc.

3. Environmentally conscious packagings

An internal Tetra Pak survey covering 25 countries revealed that 87% of consumers in the developed world have grown considerable concern for global climate change. As a result, the choice of Sustainable packaging seems deliberate for consumers who feel ethically responsible. This has prompted the Bio-based technological innovations to reduce carbon footprint in the environment.

4. Convenience

Children, the elderly and people with disabilities have challenges with regard to strength and dexterity. Brands are now responding to this assertion by generating pertinently sized, highly portable and easy-open packaging to increase autonomy and build self-esteem for users.

5. Minimalism

This packaging trend engages clean, essential and straightforward designs which are geared towards capturing brands in their purest essence. Typically detailed logos are now replaced with unequivocal, staked motifs with geometric and abstract patterns and elements with Monochromatic or dichromatic schemes.

To contend with the dynamic and demanding consumer who desires to live an authentic, simple and green life, designers should keep up with these critical trends in order to create successful packaging.

If you want to know more about packaging design trends – don’t hesitate to contact us.

This how a good luxury packaging should look like. A superb design for the alcoholic spirit “Das Korn”.

If the product is considered exciting and it reflects the brand and the product itself, then it is called luxury packaging. The use of the word luxury adds value to the product and makes it look important.

Imagine you are buying a luxurious bag and placing it to a plastic bag or buying a branded cell phone place on a paper envelope? What would be your reaction? If this happens almost all the costumers would be very disappointed, why? Simple because when buying a luxury product it serves as a wonderful experience that needs to be remembered.

Luxury packaging design and luxury packaging supplies plays a vital role in the sale of the product. It gives a certain product the representation that attracts the costumers. The perspective of luxury packaging presents product that can connect buyer, to that makes buyer realize that this product is exclusively for him.

Luxury packaging is use not only by famous brands of products but also smaller brand. This can be located inside the beauty halls in a department store all over the world. As you walk inside, you will see a luxurious display of luxury bags, boxes and pouches that aims to temp you to buy these products.

Is there any certain effect of luxury packaging to the product? Below are some advantages and disadvantages of a luxury packaging:

The Advantage of Luxury Packaging

1. Protection of the product

The packaging of the product gives the product protection. It can help prevent damage during storage and even transportation. Luxury packaging also prevents foreign object to get thru to the product.

2. Information of the product

Luxury packaging does not only attract customers but also it gives the costumer information about the value of the product and the benefits you will gain from the product.

3. Marketing strategy of the product

The frontline of marketing is packaging. Thru the use of luxury design of packaging, it helps differentiate the product from other product.

4. Security of the product

Luxury packaging also make the product tamper – resistant and can help prevent harm from dangerous products.

The Disadvantage of Luxury Packaging

1. The Cost of the Product

Packaging can do a lot to attract customers attention specially luxury packaging. But having a luxury packaging can also increase the value of the product, having the costumers to be disappointed by the cost of the product.

2. The Footprint of production

With the demand of luxurious packaging the production itself also increases.  This production requires energy that usually used fossil fuels, thus creating pollution to both air and water.

3. The Landfill impact

Some of the buyer of the product might throw away the packaging that can cause a waste stream. That is why it is advisable for customers to reuse and recycle their packaging if necessary, or to throw the packaging properly on the trash.

Now if you will be a costumer that buys a product and receives it in a luxury packaging, you already know now what you should do to the packaging. And also you already understand the value of the luxury packaging to the product itself. If you want to know more – don’t hesitate to contact us.

Are you looking for a way on how to maximize the revenues of your company? Are you looking forward to provide the best for your customers? Simply put, you already got your business and a good brand strategy. That would be great. After all, a great many businesses do not have one and you cannot expect to grow your business without such. You do need a brand strategy agency.

Try considering your business for a moment and your own job at it. You are there to keep up the increasing value of your business stock. This is actually done in two ways, to increase your revenues and reduce the costs in a sustainable way. With all of these, the increase of your revenues is the most important. Keep in mind that your revenues are the money coming into your business and one of its benefits is that, it increases your share of the market.

On the other hand, a brand can help to increase the value of your products and services by simply discerning them from the tough competition, creating constructive mental relations and by forming emotional relationships with the customer. Competing on the price may simply increase the short-term sales, yet it is a dangerous strategy for anyone who is serious about building a profitable and sustainable business. Brands provide businesses with the means to free themselves up from the constant competition, increase the value of their services and reduce their publicizing costs and develop a long-term customer allegiance. A Brand Strategy Agency can help with these questions.

Building a successful and sustainable brand needs you to plan carefully and that you must be consistent as well. In order for you to achieve this, you will need a strategy, for which a good brand strategy agency can provide. Brand strategy is a plan defining the ideas as well as stories right behind the brands, the structure as well as the connection of the brands within the organization, so as the core categorizing elements. These can actually include elements just like a company and product names, the color scheme of the logo, voice tone and more. It even provides the framework for implementing the brands throughout the organization’s operations and for using them to work towards the goals of the business. It’s not a cosmetic exercise, but a key element of business strategy. Thus, in order for you to achieve a successful business, hiring a good brand strategy agency now would be ideal. Maybe us? Don’t hesitate to contact us.