Creativ verpacken (Creative Packaging) – Luxury packaging, October – Designer’s Opinion

Thekla Heineke, Creative Director at kakoii Berlin: “What do you expect from packaging that promises us luxury? A direct relationship with the product, an idea or concept that has been encapsulated without simply using popular stereotypes. Keeping the promise to be there just for me. For example, let’s take a look at the Ipsa fragrance line by Shiseido: a small, round flacon produced in a limited series. What is the appropriate packaging for a scent that is fresh, dry, and light? This scent is embedded in a round form, wrapped in a white leather bag that can be opened by zipper. The front is covered by a double-layer of sheer gauze which holds a feather of the same blue color as the flacon. Is it possible to create packaging that is more personal or sensual to the touch?”

• Packaging design by kakoii Berlin/Tokyo

One of the best intangible asset that every business can have is branding. This will surely help you have better chances of getting effective as well as powerful business. However, you need the help of a professional brand marketing agency.

Why You Need Brand Marketing

• Exclusive- it actually makes your customers feel different from others. It will also mean that they will become a part of a group for which they will enjoy the same interests with. Branding actually resonates with the lifestyle choices for which your customers make or the choices that you want them to make.
• All-inclusive- with branding, it’s all or nothing. It will surely color every part of your business. Your mission and vision statements will be unique and your service will surely be what your customers need from you.
• Evolution- at times, even the core message of branding needs to change. Branding should always be a reflection of the market trends and it must evolve as often as needed.
• Image-consciousness- the truth about branding is that, what it implies to you might not always be applied to your present or future offerings. Branding is all about concocting a desirable image for your business. It is all up to you and to your brand marketing agency, as they are the one who can determine how you want that image to be. With the assistance of a professional brand marketing agency, your business can surely create its own culture, one where your rules are the only ones that really matter.

More risks to take

Creating a brand for your business is already a risk, but it’s something worth taking. More to that point, it’s a risk that will pay off and let you take more risks. You could surely afford to invest in an unheard innovations for your services and products. You could expand to new markets, even if the economy is still in recession. You could do all kinds of things for which your competition will not even dream of considering for the reason that you can afford to do so.

Preceding reputation

Once you enter a new market, the name for which you have created for yourself will make sure that you’ll enjoy a warm welcome. You’ll surely get to enter the market with a big splash, since people already know about what you represent, even if they haven’t used your products or services yet.

If you want a successful business, something that can stand for a lifetime, find a brand marketing agency now. It’s easy. Just contact us.

To receive something or have someone that you can rely on with all your wants, needs and demands is something that almost everybody wants to have especially when it comes to the broad industry of business. Business seems to be the dream of every people for them to cater their needs financially and to be able to create a stable and better future for the sake of their family.

As of these days, the competition between every business becomes so much challenging most especially for those who sell similar products and service. With regards to this matter, being imaginative and creative is necessary to ensure that your products and services will appear appealing to the customers. To be able for you to make it all on top, the need to invest with some other services like on one of the top branding agencies will make your business better and easy.

Branding is widely known as one of the most important aspect in the industry of business. It helps every business’ profit and sales to increase as well as with the improvement in their reputation. It can also help the owners in creating some effective ways for their solution to improve. All of these great things are just some that you can have when you do choose one of the top branding agencies to handle your business.

To choose the top branding agencies that will handle your business, there are few great things that every businessman must consider regarding with their business. Listed below are some of the great benefits that top branding agencies can give to your business.

Why Top Branding Agencies?

Helps you answer the vital questions

As an owner of a business, it is important for you to answer some questions that play in your mind like the business mission, vision, objectives, goals, features, the products and services offered provides benefits on how these solutions can help the clients. Regarding these concerns, top branding agencies will surely help you find the answer for you to reduce some stressful task that can affect your plans and focus on your business.

Helps you to focus regarding with the target audience

A business most probably focuses on certain market, that’s why in making decision, it’s important for owners of the business to become cautious. Say for example, when you advertise a product for teens like clothing, you must be sure that the brand will attract teens rather than making them feel that the product does not give benefit to them. However, if you are assisted with one of the top branding agencies, you are rest assured that you will be able to meet all your clients and you will be able to know what they really want.

Helps to create better connection with clients

Aside from focusing on attracting the clients to purchase your brand, you can also make your brand special in such ways that the clients of yours will invest trust on you and make them feel that they are important to you. With these top branding agencies, you will get the help you need in order to create a brand that can absolutely catch the interest of your customer and at the same time, gain trust.

Helps you advertise your products and services more efficiently

When you work with top branding agencies, the assurance for an efficiency advertising ventures is highly expected. It is simply because reputable agencies are capable of helping you find reliable and good platforms that can efficiently attract more clients. Thus, gaining profit is a must.

All of these things can be achieved by just simply working with top branding agencies out there. Through their help, there is a great assurance that you will achieve the success that you have been dreaming of. And it’s really easy. Just contact us.

Packaging design plays a key role in conveying a product’s assists, defining brand identity and consolidating relationships with consumers. It continues to evolve and push boundaries in terms of functionality, multisensory appeal and creative design, keeping any business that strives to stay current and relevant on its toes. This is why it is so important to have a constant and close eye on packaging design trends.

Here are 5 major packaging design trends to look out for this year

1. Simplicity

The recent upsurge of social media has dictated a more personal and consumer-centric approach to branding which has led to the departure of the traditional corporate and staid outlook on packaging designs, to more simple, friendly and even classical expressions. Packaging designs now involve the extensive use of sketchy elements, handwritten or hand drawn typography, and the adaptation of natural color palettes on product packaging, all of which imbue authenticity, trust, and an irrefutable human connection.

2. Multifaceted packagings

To enhance consumer experience and infuse brand loyalty, designers are now crafting packaging that goes beyond the basic purpose of a product by making them useful even after consumption. For instance, a stylish and wooden wine package can be utilized as a wine rack after use, etc.

3. Environmentally conscious packagings

An internal Tetra Pak survey covering 25 countries revealed that 87% of consumers in the developed world have grown considerable concern for global climate change. As a result, the choice of Sustainable packaging seems deliberate for consumers who feel ethically responsible. This has prompted the Bio-based technological innovations to reduce carbon footprint in the environment.

4. Convenience

Children, the elderly and people with disabilities have challenges with regard to strength and dexterity. Brands are now responding to this assertion by generating pertinently sized, highly portable and easy-open packaging to increase autonomy and build self-esteem for users.

5. Minimalism

This packaging trend engages clean, essential and straightforward designs which are geared towards capturing brands in their purest essence. Typically detailed logos are now replaced with unequivocal, staked motifs with geometric and abstract patterns and elements with Monochromatic or dichromatic schemes.

To contend with the dynamic and demanding consumer who desires to live an authentic, simple and green life, designers should keep up with these critical trends in order to create successful packaging.

If you want to know more about packaging design trends – don’t hesitate to contact us.