TheDieline Packaging

We are very pleased to announce that today, our packaging design for Theo Ligthart’s “Das Korn” was listed on the most important international packaging design portal, TheDieline. Let’s have a Korn to that – Cheers!

• Feature at theDieline.com
• Profile of project: “Das Korn”

Creativ verpacken (Creative Packaging) – Luxury packaging, October – Designer’s Opinion

Thekla Heineke, Creative Director at kakoii Berlin: “What do you expect from packaging that promises us luxury? A direct relationship with the product, an idea or concept that has been encapsulated without simply using popular stereotypes. Keeping the promise to be there just for me. For example, let’s take a look at the Ipsa fragrance line by Shiseido: a small, round flacon produced in a limited series. What is the appropriate packaging for a scent that is fresh, dry, and light? This scent is embedded in a round form, wrapped in a white leather bag that can be opened by zipper. The front is covered by a double-layer of sheer gauze which holds a feather of the same blue color as the flacon. Is it possible to create packaging that is more personal or sensual to the touch?”

• Packaging design by kakoii Berlin/Tokyo

On April 11, Thekla Heineke and Stefan Mannes present in Munich on packaging trends in Japan and how these can inspire packaging solutions for the European market.

The new conference, Customer-friendly Packaging, inaugurated in 2013, is now the new meeting place for experts in innovative packaging solutions focused on specific target groups. In light of the looming demographic shift, the megatrend toward convenience, and the increasing call for sustainability, industry and retailers must recognize the potential for packaging focused on specific target groups and invest in innovation.

In inspiring keynotes and best practices presentations, as well as interactive formats, the conference highlights marketing and packaging experts who already today focus on customer-friendly packaging and attain positive results for their brands through innovative and intelligent design.

• Go to Conference page for schedule and registration
• Go to packaging design expertise by kakoii

„creativ verpacken“ 2/2013 (Creative Packaging February 2013 issue)

creativ verpacken is the leading publication for packaging design in Germany and is on the reading list of every packaging designer. Nowhere else is it possible to find such a successful combination of inspiration and hands-on observations of markets and brands.

We are therefore exceedingly pleased with the portrayal of the agency featured in the February 2013 issue of creativ verpacken. On a two-page spread, read all about the history of the agency, as well as the personal motivation of the founders, Thekla Heineke and Stefan Mannes. And, last but not least, find out why good packaging design enjoys an excellent relationship with social projects.

• Go to the artcile (2 MB, PDF)
• Go to packaging expertise by kakoii

Packaging of the World

Dr. Go – the energy drink, more precisely, natural lemonade with caffeine — designed by us has enjoyed tremendous popularity for some time and is now featured on Packaging of the World.

The drink owes its popularity not only to its refreshing, natural taste, but also to its confident design, which makes the drink appealing to a young, urbane target group. Through a several-month-long branding and design process with the friendly founders, we successfully defined the right place for Dr. Go in the highly competitive soft drink market.

The result was not only praised by consumers, but also by the design world. In addition to several others, the renowned on-line archive, Packaging of the World, has showcased our design in its gallery.

For more information:

• Packaging of the World
• kakoii Packaging Design
• Dr. Go Website