Luxury cosmetics in a tetra-pack

Moving boxes, cans, milk jugs, medication bottles – more and more, designers are putting their scents and cosmetics into ordinary packaging. A review. DiePresse.com, 27.09.2007 (ThePress.com, 9/27/2007) (…) Visions of the tetra-pak were floating in designer Thekla Heineke’s head as she developed the packaging for a hair coloring product by Shiseido. The new feature of […]

Moving boxes, cans, milk jugs, medication bottles – more and more, designers are putting their scents and cosmetics into ordinary packaging. A review.

DiePresse.com, 27.09.2007 (ThePress.com, 9/27/2007)

(…) Visions of the tetra-pak were floating in designer Thekla Heineke’s head as she developed the packaging for a hair coloring product by Shiseido. The new feature of “Tasting Tone” is its quick and uncomplicated use, and this is precisely what Heineke wanted to highlight. “The familiar shape of a tetra-pak represents the simple, daily use of a product”, says the designer, along the lines of: open, use, and toss. She explains that the strategy to use cheap, or at least ordinary, packaging for luxury cosmetics represents a quest for understatement. Thekla Heineke designs for the Berlin-based agency, kakoii, which is also responsible for the design of the cosmetics line “FSP” by Shiseido. FSP’s foil closures, which do not instill a sense of exclusivity and seem familiar since we are used to seeing them on medications, also play on the aesthetics of the ordinary. Heineke describes the attraction of products designed in this manner as: “It is not high-end, but insiders know nonetheless that it is expensive.”

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kakoii Berlin reports growth of over 30 percent

kakoii Berlin, the creative agency for design, advertising, and digital media, reports an increase in sales and employees of over 30 percent for the year 2008. The growth is attributable to the deliberate focus on the integration of consulting services for existing clients, and the award of numerous new advertising budgets. “We are very proud […]

kakoii Berlin, the creative agency for design, advertising, and digital media, reports an increase in sales and employees of over 30 percent for the year 2008. The growth is attributable to the deliberate focus on the integration of consulting services for existing clients, and the award of numerous new advertising budgets.

“We are very proud to have gained numerous new clients based on our performance. Additionally, our clients who have been with us for several years continue to rely on our expertise,” according to Stefan Mannes, Managing Partner of kakoii. “For the last seven years, the agency has provided a full array of communication services with an emphasis on the areas of art, culture, and social projects. Our competencies are in increasingly high demand as NPOs (non-profit organizations) and other social entities continue to learn to operate more professionally and economically. We therefore expect continued growth for 2009.”

kakoii Berlin has numerous clients, including Deutschen Caritasverband (German Caritas Association), Bundeszentrale fĂĽr gesundheitliche Aufklärung (BZgA) (Federal Center for Health Education), JĂĽdische Museum Berlin (Jewish Museum Berlin), World AIDS Day, the Foundation “Erinnerung, Verantwortung, Zukunft” (Remembrance, Responsibility, Future), the Berlin VolksbĂĽhne (theater company), den Förderkreis Holocaust Denkmal (Holocaust Memorial), Berlin Churches, and the Department of the Interior for the state of Brandenburg.

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kakoii at the German Packaging Summit

Packaging Summit: The most important event of the year for interested packaging designers takes place October 18 – 19: the 3rd German Packaging Summit. This year, kakoii is participating. Under the heading: Keep it political, please kakoii Creative Director, Thekla Heineke, will present Non-linear Strategies in Brand Management through: Customized evolving brand design. In other words: […]

kakoii presentation at the German Packaging SummitPackaging Summit: The most important event of the year for interested packaging designers takes place October 18 – 19: the 3rd German Packaging Summit. This year, kakoii is participating.

Under the heading: Keep it political, please kakoii Creative Director, Thekla Heineke, will present Non-linear Strategies in Brand Management through: Customized evolving brand design. In other words: How to hit the bull’s eye even though there is no longer a center.

Here you will find more information on our expertise in packaging design.

 

 

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Our packaging for “Das Korn” (The Grain) on TheDieline Packaging

We are very pleased to announce that today, our packaging design for Theo Ligthart’s “Das Korn” was listed on the most important international packaging design portal, TheDieline. Let’s have a Korn to that – Cheers! Feature at theDieline.com Profile of project: “Das Korn”

TheDieline Packaging

TheDieline Packaging

We are very pleased to announce that today, our packaging design for Theo Ligthart’s “Das Korn” was listed on the most important international packaging design portal, TheDieline. Let’s have a Korn to that – Cheers!

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What is the epitome of luxury packaging for you?

Creativ verpacken (Creative Packaging) – Luxury packaging, October – Designer’s Opinion Thekla Heineke, Creative Director at kakoii Berlin: “What do you expect from packaging that promises us luxury? A direct relationship with the product, an idea or concept that has been encapsulated without simply using popular stereotypes. Keeping the promise to be there just for […]

Creativ verpacken (Creative Packaging) – Luxury packaging, October – Designer’s Opinion

Thekla Heineke, Creative Director at kakoii Berlin: “What do you expect from packaging that promises us luxury? A direct relationship with the product, an idea or concept that has been encapsulated without simply using popular stereotypes. Keeping the promise to be there just for me. For example, let’s take a look at the Ipsa fragrance line by Shiseido: a small, round flacon produced in a limited series. What is the appropriate packaging for a scent that is fresh, dry, and light? This scent is embedded in a round form, wrapped in a white leather bag that can be opened by zipper. The front is covered by a double-layer of sheer gauze which holds a feather of the same blue color as the flacon. Is it possible to create packaging that is more personal or sensual to the touch?”

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