On April 11, Thekla Heineke and Stefan Mannes present in Munich on packaging trends in Japan and how these can inspire packaging solutions for the European market.

The new conference, Customer-friendly Packaging, inaugurated in 2013, is now the new meeting place for experts in innovative packaging solutions focused on specific target groups. In light of the looming demographic shift, the megatrend toward convenience, and the increasing call for sustainability, industry and retailers must recognize the potential for packaging focused on specific target groups and invest in innovation.

In inspiring keynotes and best practices presentations, as well as interactive formats, the conference highlights marketing and packaging experts who already today focus on customer-friendly packaging and attain positive results for their brands through innovative and intelligent design.

• Go to Conference page for schedule and registration
• Go to packaging design expertise by kakoii

„creativ verpacken“ 2/2013 (Creative Packaging February 2013 issue)

creativ verpacken is the leading publication for packaging design in Germany and is on the reading list of every packaging designer. Nowhere else is it possible to find such a successful combination of inspiration and hands-on observations of markets and brands.

We are therefore exceedingly pleased with the portrayal of the agency featured in the February 2013 issue of creativ verpacken. On a two-page spread, read all about the history of the agency, as well as the personal motivation of the founders, Thekla Heineke and Stefan Mannes. And, last but not least, find out why good packaging design enjoys an excellent relationship with social projects.

• Go to the artcile (2 MB, PDF)
• Go to packaging expertise by kakoii

Packaging of the World

Dr. Go – the energy drink, more precisely, natural lemonade with caffeine — designed by us has enjoyed tremendous popularity for some time and is now featured on Packaging of the World.

The drink owes its popularity not only to its refreshing, natural taste, but also to its confident design, which makes the drink appealing to a young, urbane target group. Through a several-month-long branding and design process with the friendly founders, we successfully defined the right place for Dr. Go in the highly competitive soft drink market.

The result was not only praised by consumers, but also by the design world. In addition to several others, the renowned on-line archive, Packaging of the World, has showcased our design in its gallery.

For more information:

• Packaging of the World
• kakoii Packaging Design
• Dr. Go Website

Packaging design plays a key role in conveying a product’s assists, defining brand identity and consolidating relationships with consumers. It continues to evolve and push boundaries in terms of functionality, multisensory appeal and creative design, keeping any business that strives to stay current and relevant on its toes. This is why it is so important to have a constant and close eye on packaging design trends.

Here are 5 major packaging design trends to look out for this year

1. Simplicity

The recent upsurge of social media has dictated a more personal and consumer-centric approach to branding which has led to the departure of the traditional corporate and staid outlook on packaging designs, to more simple, friendly and even classical expressions. Packaging designs now involve the extensive use of sketchy elements, handwritten or hand drawn typography, and the adaptation of natural color palettes on product packaging, all of which imbue authenticity, trust, and an irrefutable human connection.

2. Multifaceted packagings

To enhance consumer experience and infuse brand loyalty, designers are now crafting packaging that goes beyond the basic purpose of a product by making them useful even after consumption. For instance, a stylish and wooden wine package can be utilized as a wine rack after use, etc.

3. Environmentally conscious packagings

An internal Tetra Pak survey covering 25 countries revealed that 87% of consumers in the developed world have grown considerable concern for global climate change. As a result, the choice of Sustainable packaging seems deliberate for consumers who feel ethically responsible. This has prompted the Bio-based technological innovations to reduce carbon footprint in the environment.

4. Convenience

Children, the elderly and people with disabilities have challenges with regard to strength and dexterity. Brands are now responding to this assertion by generating pertinently sized, highly portable and easy-open packaging to increase autonomy and build self-esteem for users.

5. Minimalism

This packaging trend engages clean, essential and straightforward designs which are geared towards capturing brands in their purest essence. Typically detailed logos are now replaced with unequivocal, staked motifs with geometric and abstract patterns and elements with Monochromatic or dichromatic schemes.

To contend with the dynamic and demanding consumer who desires to live an authentic, simple and green life, designers should keep up with these critical trends in order to create successful packaging.

If you want to know more about packaging design trends – don’t hesitate to contact us.