Packaging Design Trends : Stylish yet green. Our design for Dr. Go.

As a packaging design agency we are constantly on the lookout for new trends in the packaging industry. Getting on the cutting edge of these new packaging design trends can be extremely profitable for the future of design as well as the success of our clients.

The top packaging design trends that we have identified for the year 2015 are:

A more organic look

Products and packaging that has its own visual authenticity or organic look are really starting to capture a lot of attention. In today’s digital age quite often seeing a product package that is handmade or more real looking than a digital rendering can capture attention. We are bombarded with so many digital images every day that seeing a package design that comes from a precomputer era will generate a lot of interest.

Simplicity

Simplicity is now a packaging trend that represents its own luxury. While in the past we often look at packaging for luxury brands that was extremely cluttered and overdesigned, luxury brands are now turning to simplicity. As a result we are now seeing tactile textures used with subtle, simple design. This means companies are using a softer color palette, simple graphic elements and icons and small visual cues to represent their luxury brand rather than flash.

Green packaging

This doesn’t mean green the color but rather packaging that is inspired by biology and the environment. Creating packaging that will help customers reduce their carbon footprint is actually a concern for companies as well as their target market. With the use of new innovative packaging techniques made from natural materials packaging design agencies are now creating high-quality packaging that is reducing waste while attracting a target audience. Although Green packaging can take a lot of development, utilizing the simplicity packaging trend with carbon neutral production for packaging can have a profound impact on sales.

These are just a few of the top packaging design trends that we have identified for 2015. If you are interested in putting one of these popular design concepts into your packaging design contact us today.

Packaging design plays a key role in conveying a product’s assists, defining brand identity and consolidating relationships with consumers. It continues to evolve and push boundaries in terms of functionality, multisensory appeal and creative design, keeping any business that strives to stay current and relevant on its toes. This is why it is so important to have a constant and close eye on packaging design trends.

Here are 5 major packaging design trends to look out for this year

1. Simplicity

The recent upsurge of social media has dictated a more personal and consumer-centric approach to branding which has led to the departure of the traditional corporate and staid outlook on packaging designs, to more simple, friendly and even classical expressions. Packaging designs now involve the extensive use of sketchy elements, handwritten or hand drawn typography, and the adaptation of natural color palettes on product packaging, all of which imbue authenticity, trust, and an irrefutable human connection.

2. Multifaceted packagings

To enhance consumer experience and infuse brand loyalty, designers are now crafting packaging that goes beyond the basic purpose of a product by making them useful even after consumption. For instance, a stylish and wooden wine package can be utilized as a wine rack after use, etc.

3. Environmentally conscious packagings

An internal Tetra Pak survey covering 25 countries revealed that 87% of consumers in the developed world have grown considerable concern for global climate change. As a result, the choice of Sustainable packaging seems deliberate for consumers who feel ethically responsible. This has prompted the Bio-based technological innovations to reduce carbon footprint in the environment.

4. Convenience

Children, the elderly and people with disabilities have challenges with regard to strength and dexterity. Brands are now responding to this assertion by generating pertinently sized, highly portable and easy-open packaging to increase autonomy and build self-esteem for users.

5. Minimalism

This packaging trend engages clean, essential and straightforward designs which are geared towards capturing brands in their purest essence. Typically detailed logos are now replaced with unequivocal, staked motifs with geometric and abstract patterns and elements with Monochromatic or dichromatic schemes.

To contend with the dynamic and demanding consumer who desires to live an authentic, simple and green life, designers should keep up with these critical trends in order to create successful packaging.

If you want to know more about packaging design trends – don’t hesitate to contact us.