What is the epitome of luxury packaging for you?

Creativ verpacken (Creative Packaging) – Luxury packaging, October – Designer’s Opinion Thekla Heineke, Creative Director at kakoii Berlin: “What do you expect from packaging that promises us luxury? A direct relationship with the product, an idea or concept that has been encapsulated without simply using popular stereotypes. Keeping the promise to be there just for […]

Creativ verpacken (Creative Packaging) – Luxury packaging, October – Designer’s Opinion

Thekla Heineke, Creative Director at kakoii Berlin: “What do you expect from packaging that promises us luxury? A direct relationship with the product, an idea or concept that has been encapsulated without simply using popular stereotypes. Keeping the promise to be there just for me. For example, let’s take a look at the Ipsa fragrance line by Shiseido: a small, round flacon produced in a limited series. What is the appropriate packaging for a scent that is fresh, dry, and light? This scent is embedded in a round form, wrapped in a white leather bag that can be opened by zipper. The front is covered by a double-layer of sheer gauze which holds a feather of the same blue color as the flacon. Is it possible to create packaging that is more personal or sensual to the touch?”

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Working for customer goals: portrait of kakoii in “creativ verpacken” (creative packaging)

„creativ verpacken“ 2/2013 (Creative Packaging February 2013 issue) creativ verpacken is the leading publication for packaging design in Germany and is on the reading list of every packaging designer. Nowhere else is it possible to find such a successful combination of inspiration and hands-on observations of markets and brands. We are therefore exceedingly pleased with the […]

„creativ verpacken“ 2/2013 (Creative Packaging February 2013 issue)

Portrait of kakoii in Creativ Verpacken creativ verpacken is the leading publication for packaging design in Germany and is on the reading list of every packaging designer. Nowhere else is it possible to find such a successful combination of inspiration and hands-on observations of markets and brands.

We are therefore exceedingly pleased with the portrayal of the agency featured in the February 2013 issue of creativ verpacken. On a two-page spread, read all about the history of the agency, as well as the personal motivation of the founders, Thekla Heineke and Stefan Mannes. And, last but not least, find out why good packaging design enjoys an excellent relationship with social projects.

 

 

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kakoii featured in Creativ Verpacken Magazine with Alpina

The current issue of Creativ Verpacken (Creative Packaging), the most important packaging publication in Germany, features an article about our packaging relaunch of Alpina International. Entitled “From Usefulness to Lifestyle Product – the Alpina Story,” the article by Thekla Heineke and Stefan Mannes of kakoii explains the relationship between a Ukrainian bazaar and an English […]

Creativ Verpacken (Creative Packaging) magazine features the packaging relaunch of Alpina.The current issue of Creativ Verpacken (Creative Packaging), the most important packaging publication in Germany, features an article about our packaging relaunch of Alpina International.

Entitled “From Usefulness to Lifestyle Product – the Alpina Story,” the article by Thekla Heineke and Stefan Mannes of kakoii explains the relationship between a Ukrainian bazaar and an English shopping center, as well as an Italian construction market and a French design shop. All entities were important players in the brand relaunch of the paint label, Alpina, which is steeped in tradition.

Known particularly in Germany for its white wall paints and the corresponding white cat on the label, Alpina has begun a successful international expansion that required a retooling of the traditional German communication strategies and the development of branding concepts that would not only meet the demands of a modern, international market, but ultimately allow the brand to prevail there through innovation and strong sales.

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Packaging expert, Thekla Heineke, in her SAT1-Interview about packaging design

What constitutes good packaging, Mrs. Packaging-expert? Thekla Heineke, Creative Director of kakoii, is the packaging expert of the SAT1-program, Akte 2014 Rede und Antwort. Why is so much packaging not as practical and easy to use as we would like it to be? Is it miscalculation by the manufacturer, inability, ignorance, or simply price pressure […]

What constitutes good packaging, Mrs. Packaging-expert?

Packaging expert, Thekla Heineke, in her interview with SAT1

Thekla Heineke, Creative Director of kakoii, is the packaging expert of the SAT1-program, Akte 2014 Rede und Antwort.

Why is so much packaging not as practical and easy to use as we would like it to be? Is it miscalculation by the manufacturer, inability, ignorance, or simply price pressure that often leads to frustrating solutions? The popular program on Sat1 asks the critical questions of products that are not often scrutinized.

In her interview, Thekla Heineke provides insights into the many variables that determine the development of packaging. She also explains how it is possible to develop “urbane” packaging that is easy to use but does not compromise shelf impact or stopping power without a great deal of expenditures.

Broadcast date: Tuesday, March 4 at 10:15 p.m. www.sat1.de

Additional information is available in our topic: packaging design

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