Check out this great video of the great guys at the Future Laboratory in London. It’s about The Immortal Brand: The Age of the Long Near. The Google-funded Long Now Foundation looks at possible futures over the next 10,000 years, Evernote calls itself ‘the 100-year start-up’, and Toyota recently announced its vision for a hydrogen future, a plan that could take 30–40 years to come to fruition.

For brands to survive today they have to think in terms of centuries, not just five-year plans. To be an Immortal Brand, you need to embrace 100-year Thinking, Altruvation and play the Patience Game to ensure you will be around for the long haul. Welcome to the Age of the long Near.

We are back from our trend scouting tour. China is a great inspirational place that no marketing- or design professional should miss.