On April 11, Thekla Heineke and Stefan Mannes present in Munich on packaging trends in Japan and how these can inspire packaging solutions for the European market.

The new conference, Customer-friendly Packaging, inaugurated in 2013, is now the new meeting place for experts in innovative packaging solutions focused on specific target groups. In light of the looming demographic shift, the megatrend toward convenience, and the increasing call for sustainability, industry and retailers must recognize the potential for packaging focused on specific target groups and invest in innovation.

In inspiring keynotes and best practices presentations, as well as interactive formats, the conference highlights marketing and packaging experts who already today focus on customer-friendly packaging and attain positive results for their brands through innovative and intelligent design.

• Go to Conference page for schedule and registration
• Go to packaging design expertise by kakoii

„creativ verpacken“ 2/2013 (Creative Packaging February 2013 issue)

creativ verpacken is the leading publication for packaging design in Germany and is on the reading list of every packaging designer. Nowhere else is it possible to find such a successful combination of inspiration and hands-on observations of markets and brands.

We are therefore exceedingly pleased with the portrayal of the agency featured in the February 2013 issue of creativ verpacken. On a two-page spread, read all about the history of the agency, as well as the personal motivation of the founders, Thekla Heineke and Stefan Mannes. And, last but not least, find out why good packaging design enjoys an excellent relationship with social projects.

• Go to the artcile (2 MB, PDF)
• Go to packaging expertise by kakoii

Packaging of the World

Dr. Go – the energy drink, more precisely, natural lemonade with caffeine — designed by us has enjoyed tremendous popularity for some time and is now featured on Packaging of the World.

The drink owes its popularity not only to its refreshing, natural taste, but also to its confident design, which makes the drink appealing to a young, urbane target group. Through a several-month-long branding and design process with the friendly founders, we successfully defined the right place for Dr. Go in the highly competitive soft drink market.

The result was not only praised by consumers, but also by the design world. In addition to several others, the renowned on-line archive, Packaging of the World, has showcased our design in its gallery.

For more information:

• Packaging of the World
• kakoii Packaging Design
• Dr. Go Website

Wow. That was quite a celebration for the 10-year anniversary of kakoii. We thank all 197 friends, partners, clients, colleagues, and companions-along-the-way of the last decade who celebrated with us late into the next morning.

Special thanks go out to Jim Avignon for a breathtaking concert, Iss Kind Iss for the wild hog that found its way into our garden, Theo Lighthart for his Korn, and Dr. Go for stimulating drinks.

We will see each other again . . . no, not in 10 years, but in 2013 for a new edition of kakoii’s annual reception.

The current issue of Creativ Verpacken (Creative Packaging), the most important packaging publication in Germany, features an article about our packaging relaunch of Alpina International.

Entitled “From Usefulness to Lifestyle Product – the Alpina Story,” the article by Thekla Heineke and Stefan Mannes of kakoii explains the relationship between a Ukrainian bazaar and an English shopping center, as well as an Italian construction market and a French design shop. All entities were important players in the brand relaunch of the paint label, Alpina, which is steeped in tradition.

Known particularly in Germany for its white wall paints and the corresponding white cat on the label, Alpina has begun a successful international expansion that required a retooling of the traditional German communication strategies and the development of branding concepts that would not only meet the demands of a modern, international market, but ultimately allow the brand to prevail there through innovation and strong sales.

• Article in Creativ Verpacken (Creative Packaging) (pdf)
• Click here for our services in packaging design
• Click here for details on the Alpina Project