Check out this great video of the great guys at the Future Laboratory in London. It’s about The Immortal Brand: The Age of the Long Near. The Google-funded Long Now Foundation looks at possible futures over the next 10,000 years, Evernote calls itself ‘the 100-year start-up’, and Toyota recently announced its vision for a hydrogen future, a plan that could take 30–40 years to come to fruition.

For brands to survive today they have to think in terms of centuries, not just five-year plans. To be an Immortal Brand, you need to embrace 100-year Thinking, Altruvation and play the Patience Game to ensure you will be around for the long haul. Welcome to the Age of the long Near.