Packaging Experts Directory
01/2007

[…] Up to 74% of purchasing decisions are made at the POS (point of sale) – and up to 60% are made based on product packaging and presentation. In order to reach consumers of various cultural backgrounds, it is of the utmost importance that international branding managers adapt their packaging to local market specifics. This requires sensitivity and “crosscultural awareness” on the part of corporations and agencies.

“Packaging that is successful with customers in Germany may not work as well in France, and will probably not work at all in Russia,” observes Stefan Mannes, Managing Director of the agency, kakoii, in Berlin. According to the expert, even in an increasingly global society, it is important to differentiate between the various cultural traditions that define markets. In order to develop internationally customer-centric packaging, packaging trends should not solely be observed from a national perspective.

With offices in Germany and Japan, kakoii serves numerous national and international clients in the areas of packaging and corporate design. […]

• Packaging design by kakoii Berlin/Tokyo

kakoii Berlin, the creative agency for design, advertising, and digital media, reports an increase in sales and employees of over 30 percent for the year 2008. The growth is attributable to the deliberate focus on the integration of consulting services for existing clients, and the award of numerous new advertising budgets.

“We are very proud to have gained numerous new clients based on our performance. Additionally, our clients who have been with us for several years continue to rely on our expertise,” according to Stefan Mannes, Managing Partner of kakoii. “For the last seven years, the agency has provided a full array of communication services with an emphasis on the areas of art, culture, and social projects. Our competencies are in increasingly high demand as NPOs (non-profit organizations) and other social entities continue to learn to operate more professionally and economically. We therefore expect continued growth for 2009.”

kakoii Berlin has numerous clients, including Deutschen Caritasverband (German Caritas Association), Bundeszentrale für gesundheitliche Aufklärung (BZgA) (Federal Center for Health Education), Jüdische Museum Berlin (Jewish Museum Berlin), World AIDS Day, the Foundation “Erinnerung, Verantwortung, Zukunft” (Remembrance, Responsibility, Future), the Berlin Volksbühne (theater company), den Förderkreis Holocaust Denkmal (Holocaust Memorial), Berlin Churches, and the Department of the Interior for the state of Brandenburg.

On April 11, Thekla Heineke and Stefan Mannes present in Munich on packaging trends in Japan and how these can inspire packaging solutions for the European market.

The new conference, Customer-friendly Packaging, inaugurated in 2013, is now the new meeting place for experts in innovative packaging solutions focused on specific target groups. In light of the looming demographic shift, the megatrend toward convenience, and the increasing call for sustainability, industry and retailers must recognize the potential for packaging focused on specific target groups and invest in innovation.

In inspiring keynotes and best practices presentations, as well as interactive formats, the conference highlights marketing and packaging experts who already today focus on customer-friendly packaging and attain positive results for their brands through innovative and intelligent design.

• Go to Conference page for schedule and registration
• Go to packaging design expertise by kakoii

„creativ verpacken“ 2/2013 (Creative Packaging February 2013 issue)

creativ verpacken is the leading publication for packaging design in Germany and is on the reading list of every packaging designer. Nowhere else is it possible to find such a successful combination of inspiration and hands-on observations of markets and brands.

We are therefore exceedingly pleased with the portrayal of the agency featured in the February 2013 issue of creativ verpacken. On a two-page spread, read all about the history of the agency, as well as the personal motivation of the founders, Thekla Heineke and Stefan Mannes. And, last but not least, find out why good packaging design enjoys an excellent relationship with social projects.

• Go to the artcile (2 MB, PDF)
• Go to packaging expertise by kakoii