Check out this great video of the great guys at the Future Laboratory in London. It’s about The Immortal Brand: The Age of the Long Near. The Google-funded Long Now Foundation looks at possible futures over the next 10,000 years, Evernote calls itself ‘the 100-year start-up’, and Toyota recently announced its vision for a hydrogen future, a plan that could take 30–40 years to come to fruition.

For brands to survive today they have to think in terms of centuries, not just five-year plans. To be an Immortal Brand, you need to embrace 100-year Thinking, Altruvation and play the Patience Game to ensure you will be around for the long haul. Welcome to the Age of the long Near.

We are back from our trend scouting tour. China is a great inspirational place that no marketing- or design professional should miss.

China, Sudan, Pakistan, Vanuatu: Our New Year’s trend scouting art project goes on a worldwide tour

We started this project two years ago. Our trend scouting journeys for many of our clients, did not only lead to design strategies for international brand relaunches, but also to an exclusive series of artistic papers:
A visual interpretation and inspiration of cultural and visual influences from more than 13 countries that we visited.

This year, we are going one step further. We asked designers and design aesthetes around the world to tell us which countries and cities we should travel to next – and to name us good reasons for doing so.

Up to this point we have reached more than one million interested people from around the world and heard exciting news from Ulan-Bator, Kathmandu, Shanghai, Budapest, Burundi and many more.

This year’s papers are already on their way there and we are sure to find many partners, with whose inspiration we can develop the next series. We also hope to visit many of them in person and are already excited to see where the next year will lead us…

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