Packaging Design Trends : Stylish yet green. Our design for Dr. Go.

As a packaging design agency we are constantly on the lookout for new trends in the packaging industry. Getting on the cutting edge of these new packaging design trends can be extremely profitable for the future of design as well as the success of our clients.

The top packaging design trends that we have identified for the year 2015 are:

A more organic look

Products and packaging that has its own visual authenticity or organic look are really starting to capture a lot of attention. In today’s digital age quite often seeing a product package that is handmade or more real looking than a digital rendering can capture attention. We are bombarded with so many digital images every day that seeing a package design that comes from a precomputer era will generate a lot of interest.

Simplicity

Simplicity is now a packaging trend that represents its own luxury. While in the past we often look at packaging for luxury brands that was extremely cluttered and overdesigned, luxury brands are now turning to simplicity. As a result we are now seeing tactile textures used with subtle, simple design. This means companies are using a softer color palette, simple graphic elements and icons and small visual cues to represent their luxury brand rather than flash.

Green packaging

This doesn’t mean green the color but rather packaging that is inspired by biology and the environment. Creating packaging that will help customers reduce their carbon footprint is actually a concern for companies as well as their target market. With the use of new innovative packaging techniques made from natural materials packaging design agencies are now creating high-quality packaging that is reducing waste while attracting a target audience. Although Green packaging can take a lot of development, utilizing the simplicity packaging trend with carbon neutral production for packaging can have a profound impact on sales.

These are just a few of the top packaging design trends that we have identified for 2015. If you are interested in putting one of these popular design concepts into your packaging design contact us today.

A good example for contemporary packaging design is the concept we did for the alcoholic spirit: Das Korn

Packagings are not just boxes or parcels; they are much more than that. They are the face of your product and hence are bestowed to be the ultimate branding tool that anyone could ever use. After all, the only thing that grabs the attention of potential customers in no time is the packaging of the product. However, in the need to be the best in the world of packaging there are many who lose the real essence of it. Creativity and thought is something that makes a packaging what it is for both your company and your brand.

Contemporary Packaging Design – the Challenges for you:

Reach Out To People

When you are going to leave your product fresh in the market then about 70% of potential customers will only purchase it because of its packaging. Therefore, helping you out with this are the ultimate packaging design firms kakoii Berlin/Tokyo. Designed with a change this company enriches the true beauty of contemporary packaging design and amalgamates it with creative thoughts and ideas. It goes beyond the generalized packaging styles and nurtures something that standouts in itself.

Ms. Thekla Heineke, the Creative Director of kakoii, states that “Inspiring ideas, clear vision and the right awareness is the only recipe for finding a contemporary packaging style. Only professionals who understand the mindset and psychology of the customers are capable of crafting such marvelous designs.”

Packaging Strategy Is Where it All Begins

Unleash the true potential of packaging from leading packaging design firms like kakoii. Because, the packaging strategy that is adapted before the launch of the product decides whether the product is going to be successful in the upcoming events or not. Nothing can beat the power of packaging and when such an impeccable tool is designed from the minds of extremely talented professionals then your product will surely be the king of the market.

Think, realize and understand the essence of contemporary packaging design, as marketing trends keep on changing every day and if you fail to coupe up with it then the real value of your product will somehow be forgotten. Choose the best and start discovering amazing contemporary packaging styles with kakoii. All you have to to is to contact us.

Packaging design plays a key role in conveying a product’s assists, defining brand identity and consolidating relationships with consumers. It continues to evolve and push boundaries in terms of functionality, multisensory appeal and creative design, keeping any business that strives to stay current and relevant on its toes. This is why it is so important to have a constant and close eye on packaging design trends.

Here are 5 major packaging design trends to look out for this year

1. Simplicity

The recent upsurge of social media has dictated a more personal and consumer-centric approach to branding which has led to the departure of the traditional corporate and staid outlook on packaging designs, to more simple, friendly and even classical expressions. Packaging designs now involve the extensive use of sketchy elements, handwritten or hand drawn typography, and the adaptation of natural color palettes on product packaging, all of which imbue authenticity, trust, and an irrefutable human connection.

2. Multifaceted packagings

To enhance consumer experience and infuse brand loyalty, designers are now crafting packaging that goes beyond the basic purpose of a product by making them useful even after consumption. For instance, a stylish and wooden wine package can be utilized as a wine rack after use, etc.

3. Environmentally conscious packagings

An internal Tetra Pak survey covering 25 countries revealed that 87% of consumers in the developed world have grown considerable concern for global climate change. As a result, the choice of Sustainable packaging seems deliberate for consumers who feel ethically responsible. This has prompted the Bio-based technological innovations to reduce carbon footprint in the environment.

4. Convenience

Children, the elderly and people with disabilities have challenges with regard to strength and dexterity. Brands are now responding to this assertion by generating pertinently sized, highly portable and easy-open packaging to increase autonomy and build self-esteem for users.

5. Minimalism

This packaging trend engages clean, essential and straightforward designs which are geared towards capturing brands in their purest essence. Typically detailed logos are now replaced with unequivocal, staked motifs with geometric and abstract patterns and elements with Monochromatic or dichromatic schemes.

To contend with the dynamic and demanding consumer who desires to live an authentic, simple and green life, designers should keep up with these critical trends in order to create successful packaging.

If you want to know more about packaging design trends – don’t hesitate to contact us.