Alpina Paints - consulting services by kakoii Berlin/Tokyo Advertising Agency

Alpina International – Brand Relaunch

Alpina is one of the leading brands worldwide for paint and home decoration. Since 2011, we have been on a journey of exploration and development with Alpina, which led to a brand relaunch in the European market. You will come to understand the massive scope of this project by realizing that an entire packaging relaunch of over 1000 products in 10 countries was just the first step of the journey.

Alpina International – Brand Relaunch

Based on research trips throughout Europe and a series of workshops with Alpina teams from the target countries, we developed a brand platform that allowed for flexible branding and communication in order to adapt the brand image to special needs of various international markets.

Alpina International – Brand Relaunch

Specific product lines such as the premium line were repositioned with advanced packaging and communication strategies to meet the increasing demand in numerous countries for premium products.

Alpina International – Brand Relaunch

In close coordination with Alpina executives, we executed the localization of packaging and information material of the newly relaunched Alpina brand for its respective countries.

Alpina International – Brand Relaunch

The product lines range from classic finishes, such as glazes and lacquers, to construction products.

Alpina International – Brand Relaunch

With the Expert-range, developed by us, Alpina International succeeded in entering the semi-professional market. In close collaboration with brand managers, we developed a concept based on the brand platform which excels in graphical clarity and is both, geared towards the needs of the target customers and adapted for international markets.

Alpina International – Brand Relaunch

For the positioning of ‘natural healthy living in the most beautiful colors,’ we created packaging designs for a full product line, ranging from classic wall paints to lacquers. We supported the repositioning of the brand with new marketing literature and POS communication tools.