After a careful analysis of the markets in various countries, we developed a completely new lacquer paint line and positioned it for a new customer segment, based on its application- and customer specific usage.
We implemented a comprehensive and modular print and POS system to support the product launch and further communicate its user-friendliness .
Alpina Lacquers and Varnishes
Alpina Lacquers and Varnishes
Based on the global brand platform, we altered the product’s packaging for different national markets in order to meet the specific market demands of each nation.
Alpina Lacquers and Varnishes
Alpina Lacquers and Varnishes
The instructional design offers the consumer a user-friendly experience, lowering the hurdle for dealing with often-difficult paint products. The instructional information creates a sense of security for the consumer, leading to a connection between the consumer and the brand.
Alpina Lacquers and Varnishes
Alpina Lacquers and Varnishes
The packaging’s new visual design is not only informative, it also inspires and excites the consumer to begin to exploring new painting projects with Alpina.
