Dr. Go

Here you go!

Through an extensive, several-months long process, we created a unique brand design to help position Dr. Go, the first natural lemonade with an energizing effect, successfully within a highly competitive beverage market. After extensive target group research and market analysis, we implemented brand changes to precisely position Dr. Go for an urban target customer segment.

Dr. Go

On the road.

The packaging, which we designed for the energy drink, Dr. Go, also enjoys greater popularity, thanks to innovative communication and advertising efforts.

Dr. Go

In the Gallery

Our design was not only well received by the public, but also by the design world. The highly reputed online archive, ‘Packaging of the World,’ even included our design in its gallery. The ‘Fine Food Design Exhibition’ in Stilwerk, Berlin also presented our design.

Dr. Go

With a creative viral campaign, we were able to express Dr. Go’s new, unique design and meet the tastes and the spirit of its targeted young and urban audience.