Shiseido Tasting Tone

Shiseido Tasting Tone

Kakoii Berlin Werbeagentur Shiseido. Packaging Design.

Shiseido Tasting Tone

We developed new packaging strategies for the innovative two-component hair toner, Tasting Tone, from Shishedo Japan.  Positioned for a premium target segment, the product offers unusual primary packaging (including tetra packs) as well as a brand design, fusing classical Japanese designs with German Bauhaus influences.

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