Shiseido – Viga

Shiseido – Viga

Anti-gender: new designs for a new generation.

Working for Shisheido Cosmetics Tokyo, one of the biggest cosmetic brands in the world, we developed the brand concept and design for the cosmetic series Viga.

With its clear and elegant design, the new men’s series lined up perfectly with Shisheido’s tradition of high-quality Japanese products.

Shiseido – Viga

The products are positioned to target modern Japanese men, and make numerous references to Japanese history, in which the use of beauty products for men has traditionally played a major role.