ZEHA Berlin

ZEHA Berlin

For friends and family.

For ZEHA, one of Germany’s oldest shoe brands, we developed a new corporate design and brand positioning. Additionally, we created a new special set of images for the brand, with characters sporting ZEHA footware in various settings and scenarios, in order to demonstrate the shoes’ versatility

ZEHA Berlin

The design relaunch included POI-/POS material, online and tradeshow marketing and ad spots. Utilizing these various marketing mediums, the relaunch focused on the authenticity of the brand.

ZEHA Berlin

After extensive target group analysis, we developed a special concept for the photo shoot. With the help of Canadian photographer Travor Brady, we created a wonderful family atmosphere for the F/S-2014-collection from ZEHA Berlin. Brady’s pictures compliment our revised corporate design strategy to breathe life into the brand.

ZEHA Berlin

With ZEHA through thick and thin.

To give the different product lines of ZEHA Berlin a greater weight and distinguishable appearance, we developed each line with a unique design, including special color schemes and font.

ZEHA Berlin

Such shoe lines as “Carl Häßner” and “Urban Classics” are easily distinguishable; however, they all remain easily recognizable under the ZEHA brand name due to the fresh and captivating corporate design, which separates these shoes from their competitors.

ZEHA Berlin

It is always the same group of people who appear in the “Friends and Family,” meeting in authentic locations around Berlin. The group represents the ZEHA image: They are friendly and individualistic but not pretentious.

ZEHA Berlin

In addition, we developed several ads for ZEHA Berlin. With the right strategy, we were able to reach the appropiate target group as well as provide a history of ZEHA Berlin to foreign visitors of the city.

ZEHA Berlin

WE COME IN PEACE

As part of our full-service consulting, we also developed an extraordinary ad campaign. In our first campaign, ZEHA fashion invades the earth from space – with peaceful intentions of course!

ZEHA Berlin

All over the world.

ZEHA Berlin

ZEHA Berlin

With ZEHA through the day

For an earlier campaign we were able to work with a very special artist: Hungarian photographer Alexandra Kings Fekete. In working with her, we developed visuals that present the shoes as a fusion of classic fashion and still life aesthetics.

ZEHA Berlin

ZEHA accompanies you for breakfast at the local bakery on Kastanienallee, on route to a picnic on your Motor Guzzi, and at night in the historic Alt-Berliner Hotel at Kurfüstendamm.