ZEHA Berlin
![Kakoii Berlin Werbeagentur ZEHA. Corporate Design.](https://www.kakoii.com/wp-content/uploads/2014/01/Zeha-Sammlung-pp1jpg_web-857x482.jpg)
ZEHA Berlin
For friends and family.
For ZEHA, one of Germany’s oldest shoe brands, we developed a new corporate design and brand positioning. Additionally, we created a new special set of images for the brand, with characters sporting ZEHA footware in various settings and scenarios, in order to demonstrate the shoes’ versatility
ZEHA Berlin
![Kakoii Berlin Werbeagentur ZEHA. Corporate Design.](https://www.kakoii.com/wp-content/uploads/2014/01/Zeha-Sammlung-pp14jpg_web1-857x482.jpg)
ZEHA Berlin
The design relaunch included POI-/POS material, online and tradeshow marketing and ad spots. Utilizing these various marketing mediums, the relaunch focused on the authenticity of the brand.
ZEHA Berlin
![Kakoii Berlin Werbeagentur ZEHA. Corporate Design.](https://www.kakoii.com/wp-content/uploads/2014/01/Zeha-Sammlung-pp2jpg_web-857x482.jpg)
ZEHA Berlin
After extensive target group analysis, we developed a special concept for the photo shoot. With the help of Canadian photographer Travor Brady, we created a wonderful family atmosphere for the F/S-2014-collection from ZEHA Berlin. Brady’s pictures compliment our revised corporate design strategy to breathe life into the brand.
ZEHA Berlin
![Kakoii Berlin Werbeagentur ZEHA. Corporate Design.](https://www.kakoii.com/wp-content/uploads/2014/01/Zeha-Sammlung-pp3jpg_web-857x482.jpg)
ZEHA Berlin
With ZEHA through thick and thin.
To give the different product lines of ZEHA Berlin a greater weight and distinguishable appearance, we developed each line with a unique design, including special color schemes and font.
ZEHA Berlin
![Kakoii Berlin Werbeagentur ZEHA. Corporate Design.](https://www.kakoii.com/wp-content/uploads/2014/01/Zeha-Sammlung-pp4jpg_web1-857x482.jpg)
ZEHA Berlin
Such shoe lines as “Carl Häßner” and “Urban Classics” are easily distinguishable; however, they all remain easily recognizable under the ZEHA brand name due to the fresh and captivating corporate design, which separates these shoes from their competitors.
ZEHA Berlin
![Kakoii Berlin Werbeagentur ZEHA. Corporate Design.](https://www.kakoii.com/wp-content/uploads/2014/01/Zeha-Sammlung-pp5jpg_web1-857x482.jpg)
ZEHA Berlin
It is always the same group of people who appear in the “Friends and Family,” meeting in authentic locations around Berlin. The group represents the ZEHA image: They are friendly and individualistic but not pretentious.
ZEHA Berlin
![Kakoii Berlin Werbeagentur ZEHA. Corporate Design.](https://www.kakoii.com/wp-content/uploads/2014/01/Zeha-Sammlung-pp7jpg_web1-857x482.jpg)
ZEHA Berlin
In addition, we developed several ads for ZEHA Berlin. With the right strategy, we were able to reach the appropiate target group as well as provide a history of ZEHA Berlin to foreign visitors of the city.
ZEHA Berlin
![Kakoii Berlin Werbeagentur ZEHA. Corporate Design.](https://www.kakoii.com/wp-content/uploads/2014/01/Zeha-Sammlung-pp8jpg_web1-857x482.jpg)
ZEHA Berlin
WE COME IN PEACE
As part of our full-service consulting, we also developed an extraordinary ad campaign. In our first campaign, ZEHA fashion invades the earth from space – with peaceful intentions of course!
ZEHA Berlin
![Kakoii Berlin Werbeagentur ZEHA. Corporate Design.](https://www.kakoii.com/wp-content/uploads/2014/01/Zeha-Sammlung-pp101-857x482.jpg)
ZEHA Berlin
All over the world.
ZEHA Berlin
![Kakoii Berlin Werbeagentur ZEHA. Corporate Design.](https://www.kakoii.com/wp-content/uploads/2014/01/Zeha-Sammlung-pp10jpg_web1-857x482.jpg)
ZEHA Berlin
ZEHA Berlin
![Kakoii Berlin Werbeagentur ZEHA. Corporate Design.](https://www.kakoii.com/wp-content/uploads/2014/01/Zeha-Sammlung-pp12jpg_web1-857x482.jpg)
ZEHA Berlin
With ZEHA through the day
For an earlier campaign we were able to work with a very special artist: Hungarian photographer Alexandra Kings Fekete. In working with her, we developed visuals that present the shoes as a fusion of classic fashion and still life aesthetics.
ZEHA Berlin
![Kakoii Berlin Werbeagentur ZEHA. Corporate Design.](https://www.kakoii.com/wp-content/uploads/2014/01/Zeha-Sammlung-pp11jpg_web1-857x482.jpg)
ZEHA Berlin
ZEHA accompanies you for breakfast at the local bakery on Kastanienallee, on route to a picnic on your Motor Guzzi, and at night in the historic Alt-Berliner Hotel at Kurfüstendamm.