Context Shift: Why paint brands will have to sell feelings instead of coatings if they want to be successful in the future
Those who are interested in coatings and coating producers, will find us at the BASF event “Let’s talk paint”, from the 6th until the 7th of November. Under the title: Context Shift: Why paint brands will have to sell feelings instead of coatings if they want to be successful in the future, the founders of kakoii, Thekla Heineke and Stefan Mannes, will present marketing trends and solutions for the international coatings industry.