kakoii-presentation at the Inspirato-Conference Customer-friendly Packaging

Customer-friendly Packaging

On April 11, Thekla Heineke and Stefan Mannes present in Munich on packaging trends in Japan and how these can inspire packaging solutions for the European market.

The new conference, Customer-friendly Packaging, inaugurated in 2013, is now the new meeting place for experts in innovative packaging solutions focused on specific target groups. In light of the looming demographic shift, the megatrend toward convenience, and the increasing call for sustainability, industry and retailers must recognize the potential for packaging focused on specific target groups and invest in innovation.

In inspiring keynotes and best practices presentations, as well as interactive formats, the conference highlights marketing and packaging experts who already today focus on customer-friendly packaging and attain positive results for their brands through innovative and intelligent design.