We’re not a creative agency. The work we produce may
be easy on the eye, but it’s never about just being creative.
Our strength is in understanding; understanding your brief,
your business and your target market.

Creativity is simply a by-product of producing work that’s
fit for purpose. The bottom line is we’re in the selling business
and we never forget it. That’s what you pay us for.
(We’ll throw in the creativity for free.)

(seen on the Colt Website)

Unusual yet very successful packaging design ideas for an alcoholic spirit

The packaging of every product is essential, an uncovered product is something no one will ever go for, and therefore without the focus towards the packaging of a product, the product is termed to be an incomplete one. However, since the presence of the packaging is essential, you can never deny the packaging design of your product as well, ninety percent of the people get attracted towards your product just because of your packaging and ignoring this factor may lead to a huge loss. This is why it is key for your success to have really great packaging design ideas.

However, when it comes to designing the packaging of any product a few trends that currently prevail in the markets must be followed.

Packaging design Ideas are key for your success

Outlay of Packages

Since these days people consider the products just because of packaging design you must consider the appropriate selection of packaging for your products. The packaging designs must be attractive enough that the customer can’t simply resist purchasing your products. In case if your packaging design is entirely colorless and dull people despite of needing your product may simply never keep an eye over it for a second.

Packaging Speaks for the Products

The packaging you are applying on your products is the mirror image of your product, you must highlight the purpose of using your products in the packaging right away. If your product is used for the purpose of losing weight you may add some weighing scales, measuring tapes and a slim body in your packaging design. By way of this, you are creating an irresistible feel in the hearts of people to get attracted towards your product and purchase it.

Follow the Green Consumerism League

A number of people these days prefer purchasing the products these days the packaging of which is associated with the thought of being environmentally safe. However, in this case you must focus on the fact that the packaging used by you is environment friendly and at the same time the packaging must also speak for this fact itself. It leads to a better impression on the minds of the people and your sales may increase drastically.

good packaging design is Easy to Open Up

When someone is buying your product for the first time, the excitement found in the minds of the people regarding using your products is also present right there. However, the products must be easy to open and for this reason you must eliminate all the hassles associated with the packaging designs, help your customers to use the products as soon as possible without delaying the opening up of your products.

If you want to know more about great packaging design ideas – don’t hesitate to contact us.

Packaging Experts Directory
01/2007

[…] Up to 74% of purchasing decisions are made at the POS (point of sale) – and up to 60% are made based on product packaging and presentation. In order to reach consumers of various cultural backgrounds, it is of the utmost importance that international branding managers adapt their packaging to local market specifics. This requires sensitivity and “crosscultural awareness” on the part of corporations and agencies.

“Packaging that is successful with customers in Germany may not work as well in France, and will probably not work at all in Russia,” observes Stefan Mannes, Managing Director of the agency, kakoii, in Berlin. According to the expert, even in an increasingly global society, it is important to differentiate between the various cultural traditions that define markets. In order to develop internationally customer-centric packaging, packaging trends should not solely be observed from a national perspective.

With offices in Germany and Japan, kakoii serves numerous national and international clients in the areas of packaging and corporate design. […]

• Packaging design by kakoii Berlin/Tokyo

Moving boxes, cans, milk jugs, medication bottles – more and more, designers are putting their scents and cosmetics into ordinary packaging. A review.

DiePresse.com, 27.09.2007 (ThePress.com, 9/27/2007)

(…) Visions of the tetra-pak were floating in designer Thekla Heineke’s head as she developed the packaging for a hair coloring product by Shiseido. The new feature of “Tasting Tone” is its quick and uncomplicated use, and this is precisely what Heineke wanted to highlight. “The familiar shape of a tetra-pak represents the simple, daily use of a product”, says the designer, along the lines of: open, use, and toss. She explains that the strategy to use cheap, or at least ordinary, packaging for luxury cosmetics represents a quest for understatement. Thekla Heineke designs for the Berlin-based agency, kakoii, which is also responsible for the design of the cosmetics line “FSP” by Shiseido. FSP’s foil closures, which do not instill a sense of exclusivity and seem familiar since we are used to seeing them on medications, also play on the aesthetics of the ordinary. Heineke describes the attraction of products designed in this manner as: “It is not high-end, but insiders know nonetheless that it is expensive.”

• Packaging design by kakoii Berlin/Tokyo

kakoii Berlin, the creative agency for design, advertising, and digital media, reports an increase in sales and employees of over 30 percent for the year 2008. The growth is attributable to the deliberate focus on the integration of consulting services for existing clients, and the award of numerous new advertising budgets.

“We are very proud to have gained numerous new clients based on our performance. Additionally, our clients who have been with us for several years continue to rely on our expertise,” according to Stefan Mannes, Managing Partner of kakoii. “For the last seven years, the agency has provided a full array of communication services with an emphasis on the areas of art, culture, and social projects. Our competencies are in increasingly high demand as NPOs (non-profit organizations) and other social entities continue to learn to operate more professionally and economically. We therefore expect continued growth for 2009.”

kakoii Berlin has numerous clients, including Deutschen Caritasverband (German Caritas Association), Bundeszentrale für gesundheitliche Aufklärung (BZgA) (Federal Center for Health Education), Jüdische Museum Berlin (Jewish Museum Berlin), World AIDS Day, the Foundation “Erinnerung, Verantwortung, Zukunft” (Remembrance, Responsibility, Future), the Berlin Volksbühne (theater company), den Förderkreis Holocaust Denkmal (Holocaust Memorial), Berlin Churches, and the Department of the Interior for the state of Brandenburg.