kakoii featured in Creativ Verpacken Magazine with Alpina
The current issue of Creativ Verpacken (Creative Packaging), the most important packaging publication in Germany, features an article about our packaging relaunch of Alpina International.
Entitled “From Usefulness to Lifestyle Product – the Alpina Story,” the article by Thekla Heineke and Stefan Mannes of kakoii explains the relationship between a Ukrainian bazaar and an English shopping center, as well as an Italian construction market and a French design shop. All entities were important players in the brand relaunch of the paint label, Alpina, which is steeped in tradition.
Known particularly in Germany for its white wall paints and the corresponding white cat on the label, Alpina has begun a successful international expansion that required a retooling of the traditional German communication strategies and the development of branding concepts that would not only meet the demands of a modern, international market, but ultimately allow the brand to prevail there through innovation and strong sales.