Bathing with Dresdner Essenz

For the cosmetics brand, “Dresdner Essenz”, the Berlin creativity agency secures the advertising budget of Li-iL GmbH. The family-operated enterprise, “Dresdner Essenz”, a manufacturer of over-the-counter medications and baths, is particularly known for its cosmetics products.

A rigorous agency screening preceded the award of the comprehensive consulting contract, and kakoii won over three other competitors to receive the job.

In the first phase, the agency will re-work the packaging design of the entire brand and its traditional cosmetics products. Putting the various product lines: “Wellness”, “Natürlich Gesund” (naturally healthy), and the children’s line “Dreckspatz” (little rascal) under one strong umbrella brand will notably strengthen future branding. This measure is coupled with classic advertising.

On the part of the agency, the relaunch is spearheaded by creative director, Thekla Heineke, who began her career as packaging designer at Shiseido in Japan. She is responsible for all of the packaging design services offered by kakoii from Berlin and another agency location in Japan.

The results of our cooperation will be tangible in the fall/winter 2013.