Packaging Experts Directory
01/2007

[…] Up to 74% of purchasing decisions are made at the POS (point of sale) – and up to 60% are made based on product packaging and presentation. In order to reach consumers of various cultural backgrounds, it is of the utmost importance that international branding managers adapt their packaging to local market specifics. This requires sensitivity and “crosscultural awareness” on the part of corporations and agencies.

“Packaging that is successful with customers in Germany may not work as well in France, and will probably not work at all in Russia,” observes Stefan Mannes, Managing Director of the agency, kakoii, in Berlin. According to the expert, even in an increasingly global society, it is important to differentiate between the various cultural traditions that define markets. In order to develop internationally customer-centric packaging, packaging trends should not solely be observed from a national perspective.

With offices in Germany and Japan, kakoii serves numerous national and international clients in the areas of packaging and corporate design. […]

• Packaging design by kakoii Berlin/Tokyo

kakoii packaging design in the Food Design Exhibition at Stilwerk Berlin

What do beautiful furnishings and good food have in common? Outstanding design! Organic and eco-friendly food and drink products no longer feature only the “sunflower-and-green-lawn” look. Instead, they exude confidence in their streamlined, cool shapes and graphically-sophisticated packaging designs.

 Fine Food Design Exhibition shines with sophisticated products

Stilwerk Berlin celebrates this change with an exhibition that will introduce you to 50 carefully selected food and drink products in sophisticated packaging design. These range from various types of chocolate, healthy juices, organic spirits, roasted noodles, and caviar from the Alps to mixes for baked breads and sensible sweets.

kakoii is part of this Exhibition with two exhibits that demonstrate what good packaging design should look like today. We appreciate the recognition we have received for our design of Das Korn (The grain – premium liquor), and are pleased that our design for Dr. Go is also included in the exhibition.

Both products are definitely worth seeing and drinking.

You are cordially invited to the opening of the exhibition on August 7, 2013 at 7:00 p.m.

Exhibition runs from August 8 to August 31, 2013
at stilwerk Berlin, Kantstraße 17, 10623 Berlin

(Operating hours: Monday – Saturday 8:00 a.m. – 10:00 p.m.; Sunday 11:00 a.m. – 10:00 p.m.)

• Stilwerk Berlin
• Dr. Go
• Das Korn (The grain)

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Moving boxes, cans, milk jugs, medication bottles – more and more, designers are putting their scents and cosmetics into ordinary packaging. A review.

DiePresse.com, 27.09.2007 (ThePress.com, 9/27/2007)

(…) Visions of the tetra-pak were floating in designer Thekla Heineke’s head as she developed the packaging for a hair coloring product by Shiseido. The new feature of “Tasting Tone” is its quick and uncomplicated use, and this is precisely what Heineke wanted to highlight. “The familiar shape of a tetra-pak represents the simple, daily use of a product”, says the designer, along the lines of: open, use, and toss. She explains that the strategy to use cheap, or at least ordinary, packaging for luxury cosmetics represents a quest for understatement. Thekla Heineke designs for the Berlin-based agency, kakoii, which is also responsible for the design of the cosmetics line “FSP” by Shiseido. FSP’s foil closures, which do not instill a sense of exclusivity and seem familiar since we are used to seeing them on medications, also play on the aesthetics of the ordinary. Heineke describes the attraction of products designed in this manner as: “It is not high-end, but insiders know nonetheless that it is expensive.”

• Packaging design by kakoii Berlin/Tokyo

kakoii Berlin, the creative agency for design, advertising, and digital media, reports an increase in sales and employees of over 30 percent for the year 2008. The growth is attributable to the deliberate focus on the integration of consulting services for existing clients, and the award of numerous new advertising budgets.

“We are very proud to have gained numerous new clients based on our performance. Additionally, our clients who have been with us for several years continue to rely on our expertise,” according to Stefan Mannes, Managing Partner of kakoii. “For the last seven years, the agency has provided a full array of communication services with an emphasis on the areas of art, culture, and social projects. Our competencies are in increasingly high demand as NPOs (non-profit organizations) and other social entities continue to learn to operate more professionally and economically. We therefore expect continued growth for 2009.”

kakoii Berlin has numerous clients, including Deutschen Caritasverband (German Caritas Association), Bundeszentrale für gesundheitliche Aufklärung (BZgA) (Federal Center for Health Education), Jüdische Museum Berlin (Jewish Museum Berlin), World AIDS Day, the Foundation “Erinnerung, Verantwortung, Zukunft” (Remembrance, Responsibility, Future), the Berlin Volksbühne (theater company), den Förderkreis Holocaust Denkmal (Holocaust Memorial), Berlin Churches, and the Department of the Interior for the state of Brandenburg.

Packaging Summit: The most important event of the year for interested packaging designers takes place October 18 – 19: the 3rd German Packaging Summit. This year, kakoii is participating.

Under the heading: Keep it political, please kakoii Creative Director, Thekla Heineke, will present Non-linear Strategies in Brand Management through: Customized evolving brand design. In other words: How to hit the bull’s eye even though there is no longer a center.

Here you will find more information on our expertise in packaging design.