What is the epitome of luxury packaging for you?
Creativ verpacken (Creative Packaging) – Luxury packaging, October – Designer’s Opinion
Thekla Heineke, Creative Director at kakoii Berlin: “What do you expect from packaging that promises us luxury? A direct relationship with the product, an idea or concept that has been encapsulated without simply using popular stereotypes. Keeping the promise to be there just for me. For example, let’s take a look at the Ipsa fragrance line by Shiseido: a small, round flacon produced in a limited series. What is the appropriate packaging for a scent that is fresh, dry, and light? This scent is embedded in a round form, wrapped in a white leather bag that can be opened by zipper. The front is covered by a double-layer of sheer gauze which holds a feather of the same blue color as the flacon. Is it possible to create packaging that is more personal or sensual to the touch?”