Cover story Alpina in POS-Kompakt (Point of Sale-Compact)
Our Alpina project made the cover of the renowned trade magazine POS-Kompakt, which reports:
The Berlin agency, kakoii, was commissioned with the international brand relaunch of Alpina. The expansion of the company’s product palette, which will lead to a stronger presence at the POS (point of sale), includes the addition of the eco-friendly specialty line, “Natura.”
POS kompakt is the trade journal for all topics, products & services regarding point of sale.
Target audiences include decision makers in the retail and consumer goods industry, leadership in trade marketing, personnel responsible for the purchasing of advertising materials or the hiring of advertising, creative, or other promotional agencies, below-the-line specialists, convention booth and store builders, architects, associations, trade fair organizations, and market research groups.
The magazine reports on brands, retailers, packaging, POS materials, digital signage, multimedia, POS design, advertising, communication, strategies, analysis for point of sale, and offers a comprehensive overview of all relevant aspects of sell-in, sell-through, and sell-out.